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SME Business Productivity

SME Business Productivity

By 2020, the Singapore workforce will start to shrink. The number of Singapore citizens and permanent residents of working age will begin to decline. This poses a big problem for local companies who rely on this quality workforce. It’s the big SME business...
Why should anyone deal with you?

Why should anyone deal with you?

(How to construct a brand promise…) Even if a prospective customer doesn’t ask you the above question outright, that’s what they’re thinking! It’s natural for us to behave this way. We want to get value and don’t want to feel foolish if we’ve bought something that...
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